After building an over 400-employee 3PL company in Venezuela, Guillermo Garcia arrived as an immigrant to the US to start a local LTL trucking company in Miami, FL. That company grew steadily into an FTL over-the-road operation with more than 40 Trucks in total. Running a small carrier, Guillermo noticed the disadvantages Owner Operators and small companies face on their daily operations:
This offered an opportunity to develop tools that could improve the odds of success for companies like the one he built. That’s when Miguel Sucre joined the company. He had software experience and had developed part of the systems Guillermo’s company used. Bringing tech startup knowledge and always looking to solve complex problems, Miguel and Guillermo embarked on a journey together. That journey was SmartHop. The goal was to help truckers make better decisions in record time when planning their loads with the use of modern technology and artificial intelligence. Now, with a team of 95 and growing, SmartHop is on the path to improve the way independent and hardworking Owner Operators plan, search, and book their loads on the spot market.
Large carriers getting the biggest piece of the pie
Brokers working in silos—making information hard to get
Some brokers arguably acting against small carriers
Lack of trust between all the parties involved
Margins so thin that any small mistake could you out of business fast