The backstory
After building a trucking company in Venezuela with over 500 employees, Guillermo Garcia arrived as an immigrant to the US to start a local LTL trucking company in Miami, FL. That company grew steadily into an FTL over-the-road operation with more than 40 trucks. As a fleet owner, Guillermo experienced the challenges of the trucking industry firsthand.
The challenges
The spot market is complex and unpredictable.
Booking the wrong loads can make or break a fleet.
Running a fleet is a 24/7 job, with little time to set goals or understand performance.
Communication between dispatchers, drivers, brokers, and shippers often requires toggling between multiple platforms and devices.
The opportunity
Guillermo was sure that there had to be an easier way to run a successful trucking business. He teamed up with Miguel Sucre, a computer scientist who had developed part of the systems Guillermo’s company used. Together, they set out to reimagine the trucking industry and empower fleets to thrive.
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